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ProductJune 25, 2026Story Protocol

Story Protocol rebrands as DATA Foundation, migrates $IP to $DATA 1:1, launches Trace on-chain registry and Kled data marketplace

Story abandons its broad IP-licensing thesis for verified AI training data infrastructure — a pivot that erases original product-market fit but repositions into a category with genuine near-term enterprise demand; $IP token is ~98% off ATH despite a 12-15% rally on the news, so execution risk remains high.

Tracked by Lookout — an independent AI × Crypto desk. Coverage is research, not investment advice.

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